Started a blog but can’t get any readers? Lets fix that. If you want to succeed in the blogosphere, the first thing you need to learn is how to generate leads. Here are three ways to do that for you:
1. Your content is always being copied and pasted all over the internet, why? Because it is unique and useful to the market that you serve. If yours is something different or original, not only your readers, but also your competitors will be drawn to check out your blog. Take advantage of the people copying your content and sending visitors to your blog.
2. Don’t use obvious landing pages with generic text and banners. If your opt-in form is on a single page, use that page as an entire article. You see people often clicking on the “Subscription Form” or “Subscribe” links. It isn’t a good impression for your blog, because it is never clicked.
3. When you do use the Single Sign-Up, give people a choice between a personal profile page, or a business blog. This, again, will make your blog more appealing to others who have a business blog than one that is personal and anonymous.
Now that you know the way to generate leads, you gotta work on your traffic, right? Well, there are three ways to do that.
1. Build an email list – This is a easy way to generate leads, because you can offer a free eBook, a service, or any valuable information you have on demand. Be careful when building an email list, because you don’t want to overwhelm people, because if you give them everything, they may lose interest or unsubscribe.
2. Social Bookmarks – There are tons of social bookmarking sites, but they are full of spammers, so be careful about using them. Use reputable social bookmarking sites, and if you are posting a picture, make sure it is of you or your kids.
3. Google Alerts – I am pretty sure this is the fastest way to generating leads, because you can see the latest activity of blogs, web sites, news sites, social bookmarking sites, and even websites that your competitors are using.
The good news is, you can watch how much time other people are spending on these sites, and, if you are on a trustworthy social bookmarking site, they will visit your blog within the next 3 days at the absolute minimum. So don’t let these three days pass you by.
Building an email list is the bread and butter of online marketing. This is what will make or break your business. If you do it right, your leads will multiply and, over time, these leads will become friends and business associates. And this is really important because it takes time to build these relationships. This is what will happen.
The bad news is that you need to find blogs that are in your niche, and not full of spammers, because this is what will keep your list from growing and growing. So, the next question you need to ask is, how long do the posts usually last? What is the median length of time between posting and seeing an uptick in traffic? Or, what is the highest increase in traffic for this blog? You need to know the average post length, median increase in traffic for each blog, and if there is a minimum time period between posts.
These are important details because they tell you how active the readers of this blog are. If people don’t visit this blog anymore, then there won’t be a big uptick in traffic. You also need to know if there is a minimum number of posts or a minimum time period between posting. This will give you some buffer time if the number of posts or time period is too high. If there isn’t a minimum time period between posts, then you won’t see the same results.
The answer to the above questions is a simple yes. Every blog that has these details will see a big increase in traffic. You can track these details using Google Analytics. The last detail is how often is the blog updated? You can track the number of posts, the number of new visitors, and the median increase in traffic. All of these details should be up to date to make sure this blog is still alive.
So that’s all there is to it. If you track these details, then you will know if this blog is still alive and well. If you don’t have this information, then the blog is likely dead. If you track this information correctly, then you will know everything you need to know to make an informed decision on whether or not to add this blog to your list.