Read on to discover the best email marketing practices to avoid spam in order to avoid spam complaints, email marketers must make sure their messages contain a functional unsubscribe link.
Moreover, the unsubscribe link should be prominent and visible. Marketers should also send confirmation messages to subscribers who opt-out. This will help them know why they were unsubscribed in the first place.
While unsubscriptions don’t affect a sender’s reputation, spam complaints can harm it. To avoid becoming a source of spam complaints, marketers must make sure their emails provide an unsubscribe link to disgruntled customers.
Many people get a lot of email newsletters. Emails that are not from a known sender or do not have an unsubscribe link can be annoying.
If you receive spam emails, you can report them to your email provider. However, this process can take a few days to be completed.
Best email marketing practices dictate that with any email marketing campaign you MUST include an unsubscribe link in the footer. This link can be customized to fit the tone and language of the brand.
Typically, the footer contains a small icon that displays HTML code. The unsubscribe link should stand out by being white and at the end of the row.
A good way to increase open rates and decrease unsubscribe rates is to segment your email list. This will make it more likely that recipients will open your emails, which will reduce the chances of them going to their spam folder.
Using a double or single opt-in method can also increase open rates and reduce unsubscribe rates. Lastly, consider using A/B testing to optimize your email marketing campaign.
Email Marketing Best Practices Relating to Spelling Mistakes
One way to avoid spam in your email marketing campaigns is to avoid unnecessary punctuation in the subject line.
While this might not seem important, studies show that it makes an email look spammy and may discourage some readers. Unused punctuation also makes it more likely to be flagged as spam by email filtering programs.
Another common way to avoid email spam is to proofread your emails carefully.
Spelling mistakes are embarrassing and may erode customer trust. According to a recent study by Radicati Group, 80 percent of consumers consider spelling mistakes to be unacceptable. Spelling mistakes are easy to make, and they can easily slip past self-editing.
It is crucial to avoid using exclamation points in your email marketing.
They don’t add any excitement and will look like spam.
Instead, use these to emphasize sales or special offers. A study od best email marketing practices found that nearly 70 percent of brands saw an increase in open rates when using exclamation points in their emails, although this increase is usually less than 10%.
You should also be cautious about the use of exclamation points in your email subject line.
While they can make your subject line look exciting, they can trigger a spam filter.
It is also important to avoid using trigger words, such as “$$$,” “100% free,” “cash off,” and “serious cash.” Nearly 70 percent of email recipients will report your email based on its subject line, so make sure your subject line is appropriate.
Gibberish in Sender Address – A Big NO, NO When It Comes To Best Email Marketing Practices
To avoid being branded as spam, avoid using trigger words in your email subject line or sender address.
Spam filters have become more sophisticated and are designed to identify emails that contain such words.
In addition, make sure your subject line and email content align. For example, if you offer a free prize, your subject line should be ‘Free Prize!’, but avoid using other trigger words.
Using gibberish in your sender address is another way to get marked as spam. People associate gibberish with automatic emails.
Therefore, it’s better to use your name as the sender address.
Even if your email is only sent once every few months, when you use random characters in your sender address, your subscribers may forget about it and mark your emails as spam.
When writing email subject lines, with best email marketing practices in mind, be sure to use simple language and correct punctuation.
This is part of an overall healthy email marketing strategy. However, be careful not to include trigger words such as “$$$,” “100% free,” “cash off,” or “serious cash.”
These words are often considered spam by email spam filters and you should avoid them at all costs.
The best way to avoid being marked as spam by recipients is to write an informative, organic subject line. It should address their needs or highlight new information. It should not sound urgent or scary.